2-Week Research Sprint Masterclass

HOW TO RUN AND SELL 2-WEEK RESEARCH SPRINTS

To make great design possible, you need quality user research. But traditional research takes time, and time is money. That's where the 2-Week Research Sprint comes in.

2-Week Research Sprints are a time and cost-effective way to move your product, service or business strategy forward with confidence (or avoid a costly mistake) and hear what customers are really saying, thinking and doing. Powered by real-life connections and crafted through genuine conversations, 2-Week Research Sprints get you a seat at the table where people are sharing what they really think - on the topics that matter most to them - in a way only people who know each other can.

No labs. No scripts. Just candid conversations that lead to powerful insights.

This course is designed to walk you step-by-step through the Research Sprint process and provide you with all of the tools needed to successfully execute a Research Sprint. Whether you are an entrepreneur with your next big idea, an internal team in any size business, or an agency looking to provide this service to others, the 2-Week Research Sprint is a valuable tool in your research and design toolkit.

Don't spend months doing costly research that just tells you what you already know, or skip research altogether and jump into designing on a hunch without valuable user feedback. With Research Sprints, you can learn what matters most to your customers... in as little as two weeks.

HOW DOES IT WORK?

2-Week Research Sprints eliminate the need for moderators, guides, and scripts and use the power of conversation between personal connections. We've designed the course so that everyone, from a seasoned researcher to a product designer to an entrepreneur, can take this course and walk away ready to conduct Research Sprints by following a few simple steps.

1. Pick a question
2. Activate a network
3. Converse with a target audience
4. Listen and read
5. Collectively find the insight

WHY CONVERSATIONS?

Think of interviews like going to the zoo. Zoos are controlled environments designed to safely see the animals we want to see, on our terms, where they will behave the way we expect them to. Conversations, on the other hand, are like going into the wild. In the wild, we see animals on their turf, where they are unpredictable. Here you can observe how animals interact with their environment when they are not confined.

Research Sprints get you access to conversations that are happening in the wild.

SO, WHAT DO YOU GET?

We've packed everything you need to run and sell 2-Week Research Sprints into this course.

By enrolling, you will have unlimited lifetime access to 50 + videos and bonus material walking you step-by-step through our complete process.

You will also get downloadable guides, templates and resources in each module making it easy to go from course to sprint with confidence.

Once enrolled you will also be granted access to a closed community moderated by our team of experts with monthly Q&A sessions and ongoing support.

We've even thrown in bonus material on how to sell as well as "Sprints in Action" where you can get hands on experience by walking through the analysis process with real transcripts and compare your findings to our analysts.

If you have any questions about the 2-Week Research Sprint Masterclass, please email [email protected] and we would be happy to help!