HOW TO RUN AND SELL 2-WEEK RESEARCH SPRINTS
To make great design possible, you need quality user research. But traditional research takes time, and time is money. That's where the 2-Week Research Sprint comes in.
Research Sprints are a time and cost-effective way to move your
product, service or business strategy forward with confidence (or avoid a
costly mistake) and hear what customers are really saying, thinking and
doing. Powered by real-life connections and crafted through genuine
conversations, 2-Week Research Sprints get you a seat at the table where
people are sharing what they really think - on the topics that matter
most to them - in a way only people who know each other can.
No labs. No scripts. Just candid conversations that lead to powerful insights.
course is designed to walk you step-by-step through the Research Sprint
process and provide you with all of the tools needed to successfully
execute a Research Sprint. Whether you are an entrepreneur with your
next big idea, an internal team in any size business, or an agency
looking to provide this service to others, the 2-Week Research Sprint is
a valuable tool in your research and design toolkit.
spend months doing costly research that just tells you what you already
know, or skip research altogether and jump into designing on a hunch
without valuable user feedback. With Research Sprints, you can learn
what matters most to your customers... in as little as two weeks.
HOW DOES IT WORK?
2-Week Research Sprints eliminate the need for moderators, guides, and scripts and use the power of conversation between personal connections. We've designed the course so that everyone, from a seasoned researcher to a product designer to an entrepreneur, can take this course and walk away ready to conduct Research Sprints by following a few simple steps.
1. Pick a question
2. Activate a network
3. Converse with a target audience
4. Listen and read
5. Collectively find the insight
Think of interviews like going to the zoo. Zoos are controlled environments designed to safely see the animals we want to see, on our terms, where they will behave the way we expect them to. Conversations, on the other hand, are like going into the wild. In the wild, we see animals on their turf, where they are unpredictable. Here you can observe how animals interact with their environment when they are not confined.
Research Sprints get you access to conversations that are happening in the wild.
SO, WHAT DO YOU GET?
We've packed everything you need to run and sell 2-Week Research Sprints into this course.
By enrolling, you will have unlimited lifetime access to 50 +
videos and bonus material walking you step-by-step through our complete process.
You will also get downloadable guides, templates and resources in each module making it easy to go from course to sprint with confidence.
Once enrolled you will also be granted access to a closed community moderated by
our team of experts with monthly Q&A sessions and ongoing support.
We've even thrown in bonus material on how to sell as well as "Sprints in Action" where you can get hands on experience by walking through the analysis process with real transcripts and compare your findings to our analysts.
If you have any questions about the 2-Week Research Sprint Masterclass, please email firstname.lastname@example.org and we would be happy to help!
Motivate Design was founded in 2009 by CEO Mona Patel, whose mission was to build a design-minded team culture with an unrelenting emphasis on delivering excellence through substance, relevance, and beauty. With headquarters in lower Manhattan, Motivate is home to an inspiring team of individuals with expertise in user experience-led qualitative research, interaction/visual design, and staffing. Motivate Design has proudly been featured on the Inc. 5000 Fastest Growing Company list three years in a row, ranking in the top 16% privately held businesses.
Who will you learn from?
Mona is a founder, CEO, UX expert, professor, speaker, author, mother and creator of the 2-Week Research Sprint. She opened Motivate Design as a place for clients to get what they need as opposed to what an agency was trying to sell. Through creative problem solving and fearless leadership, Mona has built a team of UX professionals who understand and deliver beautiful and innovative design solutions. Fun fact: Mona wrote her best-selling book Reframe: Shift the Way You Work, Innovate and Think on Siri, recording her frustrations and desire to make design thinking a fundamental foundation in business.
Domenica de Fazio
Domenica is a Senior UX Researcher at Motivate and has been a consumer researcher for 13+ years. While her career started in a corporate environment, she left the limits of working for one company to become a consultant and learn across a multitude of industries. Domenica is also an Adjunct Professor at Parsons School of Design in New York, NY and has a passion for sharing her skill set and teaching entrepreneurs, college students and even her daughter’s Brownie Troop. Fun fact: Domenica was Mona’s first hire at Motivate Design in 2009.
Mary has a background in design strategy, qualitative and quantitative research, and project management. She has proved to be a powerhouse and influential member of our internal Research Sprint offering, Insider Insight, and has participated in all client engagements including ideation sessions, workshops and Sprints. Her current role as Client Engagement Manager keeps her busy when she’s not at home with her rescue cat, Oliver. Fun fact: Mary once fell off her chair at a Drake concert, a characteristic that feels defining.
Alex has a diverse background at creative agencies working in client relations, design strategies and project management. Her skills lead her to Motivate where she has been an asset in multiple facets of the agency as a Project Manager. Alex's skill in optimizing processes has greatly contributed to the success of Insider Insight. Fun fact: Her middle name is Dora which makes her a natural explorer, a skill that comes in handy with 2-Week Research Sprints.
- Nicole B, Capital One